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AFTER THE COURSE,
STUDENTS WOULD BE
ABLE TO WORK AS

  • Graphic Designer
  • Visualiser
  • Associate Art Director
  • Design Project Manager
Here are 10 key learning outcomes of graphic design which equip students with both the technical and creative skills necessary to succeed in the graphic design field.:
  • Understanding Design Principles: Gain a solid foundation in design principles such as balance, contrast, alignment, hierarchy, and proximity, which are essential for creating visually appealing designs.
  • Mastering Design Tools: Learn to use industry-standard graphic design software like Adobe Photoshop, Illustrator, and InDesign to create professional-quality designs.
  • Typography Skills: Develop an understanding of typography, including font selection, typesetting, and readability, to enhance the effectiveness of visual communication.
  • Color Theory Application: Learn how to apply color theory to evoke emotions, convey messages, and create harmonious and impactful designs.
  • Branding and Identity Design: Understand how to create cohesive brand identities by designing logos, business cards, and other brand materials that reflect a company’s values and personality.
  • Problem-Solving through Design: Build the ability to think critically and solve design problems by translating complex ideas into clear and effective visual solutions.
  • Communication and Collaboration: Learn how to communicate design concepts effectively and collaborate with clients, team members, and stakeholders to bring projects to life.
  • Layout and Composition: Master the art of arranging visual elements, text, and images to create balanced and aesthetically pleasing layouts for print and digital media.
  • UX/UI Fundamentals: Gain an understanding of user experience (UX) and user interface (UI) design, focusing on how to design intuitive, user-friendly digital products like websites and apps.
  • Portfolio Development: By the end of a graphic design program, students have a portfolio showcasing their best work, demonstrating their skills and versatility to potential employers or clients.
WHAT IS GRAPHIC DESIGNING?

A Graphic Design course is an educational program designed to teach students the principles, techniques, and tools of visual communication. The course focuses on creating effective designs that communicate messages or ideas through visuals such as images, typography, color, and layout. Students learn how to use industry-standard software like Adobe Photoshop, Illustrator, and InDesign to create various design projects for both digital and print media..

Key topics covered in a Graphic Design course include:
  • Design Principles: Understanding balance, contrast, alignment, and proximity in creating visually appealing compositions.
  • Typography: The art of selecting and arranging typefaces to enhance readability and convey a specific tone or mood.
  • Color Theory: How to use color schemes effectively to evoke emotions and create visual harmony.
  • Branding: Designing logos, business cards, and marketing materials that represent a company's identity.
  • Digital and Print Media: Creating content for websites, mobile apps, brochures, posters, and more.

The course can be tailored to beginners or advanced learners and can be offered in different formats—online, in-person, or hybrid. Upon completion, students typically have a portfolio of work to showcase their skills to potential employers or clients, paving the way for careers in advertising, web design, publishing, or multimedia.

Curriculum

  • 1. Introduction to Graphic Design

    • History of graphic design
    • Understanding the role of a graphic designer
    • Overview of the design process: from idea to execution
    • Exploration of different design fields (branding, UI/UX, print, etc.)

    2. Elements and Principles of Design

    • Elements: Line, shape, form, space, texture, color, and typography
    • Principles:Balance, contrast, emphasis, movement, pattern, rhythm, and unity

    3. Typography Basics

    • Understanding typefaces (serif, sans-serif, etc.)
    • Font pairing and hierarchy
    • Importance of readability and legibility
    • Creative use of typography in design

    4. Color Theory

    • Color models: RGB, CMYK
    • Color psychology
    • Creating color palettes
    • Using color to evoke emotions and convey messages

    5. Layout and Composition

    • Grid systems
    • Rule of thirds, focal points
    • Hierarchy in design
    • White space and its importance

    6. Introduction to Graphic Design Software

    • Overview of industry-standard tools (e.g., Adobe Photoshop, Illustrator, InDesign, etc.)
    • Basics of vector and raster graphics
    • File formats (JPG, PNG, SVG, EPS, etc.)

    7. Creating and Editing Images

    • Image resolution, DPI, PPI
    • Basic photo editing and manipulation
    • Cropping, resizing, and enhancing images

    8. Branding and Identity Design

    • What is a brand?
    • Designing logos, business cards, and other brand assets
    • Developing a cohesive brand identity

    9. Introduction to Digital and Print Media

    • Differences between print and digital design
    • Designing for different media (web, mobile, print)
    • Preparing files for print and web (resolution, color modes, bleed, margins)

    10. Basics of Web Design

    • Understanding user experience (UX) and user interface (UI)
    • Wireframing and prototyping
    • Introduction to responsive design

    11. Projects and Portfolio Building

    • Hands-on projects (posters, brochures, logos, social media graphics)
    • Feedback and critique sessions
    • How to build and present a graphic design portfolio

    12. Industry Practices

    • Working with clients: briefs, revisions, and deliverables
    • Ethics in design
    • Staying updated with trends and continuing learning in design

    Assignments and Practical Work

    • Weekly design assignments
    • Projects involving real-world scenarios
    • Group critiques and peer feedback

    This curriculum can serve as a solid foundation for those starting out in graphic design. As the course progresses, students can explore more advanced topics like motion graphics, UI/UX design, or specialized areas like packaging design.