DIPLOMA IN WEB & SEO is a unique course in web design + web development + SEO. Conceived at is probably the only course at EVAN MULTIMEDIA ACADEMY where we are providing placement with the course. This confidence comes through our commitment to deliver the best in web design training imparted by professionals on the practical platform. We are proud to retain industry’s best faculty in Navigation Design, Interactive Design, Web Programming, Advanced PHP, Framework programming, Responsive design (HTML5/ CSS3) & Internet marketing including SEO/SMO/PPC strategy. Apart from daily classroom sessions, students join web workshops, group exercises, and Live projects.
Students during their advanced stages, of course, do an internship with the production houses. We are happy to boast that more no. of web design studios in India today touching bases with EVAN MULTIMEDIA ACADEMY for their placement replenishment comparing to any other company.
- Creating eye-catching templates with an international look and feel.
- Complete understanding of web 3.0 standards.
- Creating tableless responsive websites.
- Content Management System and developing admin moduled websites.
- Fully Functional E-commerce website with payment gateway integration
- Domain hosting, Site uploading & Maintenance.
- SEO (On Page/ Off page), Google updates, Analytics, and Web Search Console,
- Strategy design for digital marketing, Affiliate marketing, Email Marketing
- Advanced PPC through Adwords, FB Ads, Twitter ads, Adsense management along with social media marketing
Course Duration: 12 months
Schedule: 2 Hour/5 Days a week
Module1. Illustrations & Web Imaging
- Planning a website using a structured document
- Site Navigation Types
- Advanced Responsive UI by creating web assets
- Typography and color sense for Web design
- Scribbling the layout
- Creating web templates
- Slicing the templates
- Recognizing Good design vs. Bad Design
- Optimizing images for faster downloads
Module2. Core UX & Web Functionality
- HTML5/CSS3 with Dreamweaver CC
- JQery and Bootstrap,
- Creating and Testing Responsive design
- Web 3.0 standards,
- Testing and Maintaining a website,
- FTP controls.
Module 3. Core PHP & content management systems
- Installing Servers for PHP testing
- Arrays, Super Arrays ($_GET, $_POST, $_SESSION)
- Strings, Form Functionality, Form Validations
- Running MYSQL Queries through PHP
- Setting Joomla Content Management System
- Setting Word Press Content Management System
- Admin controls and modifications in CMS Database
- Designing Dynamic Websites using PHP
Module 4. Advanced PHP & E-commerce integration
- Classes and objects in PHP (OOPS)
- OOPs, OO programming or object-oriented programming.
- Inheritance, Abstraction, Polymorphism, Encapsulation
- Difference between PHP 3 ,PHP 4, PHP 5 and PHP 6
- Checking XML HTTP request object in browsers
- Discussing PHP Frameworks
- Integrating Shopping Cart integration in website
- Setting up/ Checking E-Commerce in a website
- Practicals and Live Projects
Module 5. Advanced HTML5/JQuery and CSS3
- Vision and Future of HTML5
- HTML5 elements and attributes.
- Using the audio, video and canvas elements.
- Data Storage in HTML5, Offline Applications, Geolocations
- HTML5 Web Workers, Messaging APIs, Web Sockets
- Applying JQuery, JQuery as an alternative for Flash
- Selecting and Manipulating DOM Elements with jQuery
- Event-Driven Programming with jQuery
- jQuery and Ajax
Module 6. Open Cart(Open Source Shopping Cart)
- Introduction to Open Cart
- Setting up a store on Open Cart
- A various module of osCommerce (Adding/Modifying Products)
- Integrating Payment Gateway with Open Cart
Module 7. MYSQL
- Connecting to the MYSQL
- Selecting a database
- Finding out about errors
- Adding data to a table
- Acquiring the value
- Finding the number of rows
- Inserting data
- Entering and updating data
- Executing multiple queries
Module 8. Digital Marketing- Advanced SEO
- Understanding SEO and why is it required for your business?
- Analyzing site for SEO- Diagnosis Report Vs Treatment
- Understanding Panda/ Penguin/ HummingBird/ Pigeon etc.
- Working on URL/ Meta/ Title Alt/ HTags of your site
- Setting up/ Managing WordPress blog on your site
- Competitor analysis & strategizing your SEO
- Quality backlink generation through High PR/ PA/DA sites
- Google My Business/ Classifieds/ Forums/ Bookmarking content
- Creating high quality and engaging contents
- Video Sharing/ Content sharing through Web 2.0 data
Module 9. Advanced PPC & Remarketing
- Setting up first Adwords campaign for your website
- Managing My Client Center for Adwords
- Creating attractive ads with high-quality scores
- Landing page creation for better ROI and CPA
- Setting up goals and funnels in the Adwords Campaign
- Remarketing and developing an audience,
- Managing CPC & increasing Conversions for Campaign
- Setting up and mangaing Adsense
- Managing Ad Extensions & Display networks
- Bing/ Facebook/ Twitter Paid ads management
- Reporting and Case Study
Module 10. social media optimization (SMO)
- Understanding & leveraging value for your business through SMO
- Setting up FB Business page and increasing engagement on the Business page
- Creating engaging posts/ contests/ culture/ events
- Managing insights/ Talk-about and reviews from audience
- Managing SM eg. Linkedin, G+, Youtube, Pinterest, Twitter etc.
- Video / Photo / Audio Sharing (YT, Vimeo, Flickr, Podcasting)
- Managing Coupon based sites and Location-based services
- Scheduling posts for better results
- Strategizing SMO Proposals for E-commerce sites
- Integrating Social media marketing with SMO
- Word of Mouth and Viral Marketing through SMO
- Measuring ROI, financial, customer satisfaction, awareness
Module 11. Analytics & Google Search Console
- Setting up Analytics/ Webmaster tool
- Applying Analytics/ Webmaster code on site
- Applying Data structure/ Highlighter/schema.org on site
- Applying Disavow for removing bad spammy links
- Removing errors on site reported by GWT, Bing WM
- Setting up Authority on website
- Managing “Google My Business” through GWT
- Understanding Organic/Paid/Referral/ Direct Traffic in GA
- Adding/ Managing more sites in Google Analytics
- Observing traffic trends in GA
Module 12. Email/ Affiliate/Mobile marketing
- Email content that drives more Conversions
- Building and managing an Email list
- Driving response with Psychology-based Marketing
- Writing Conversion (copywriting & content essentials)
- Email Newsletter foundations: A Roadmap for Success
- Maximize Email deliverability to drive revenue
- Best affiliate sites for monetization- Setting up accounts
- Obtaining/ placing tracking code & getting approved for AP
- Generating revenue through a membership site/ list building
- Generating revenue through Mobile Messaging/ Apps
- Whatsapp Advertising/Mobile Video sharing
- Creating a number of Web templates with international look and feel.
- Completely done website designs and hosting them on EVAN MULTIMEDIA ACADEMY web server.
- Java Script templates.
- Tableless responsive website templates.
- Forms with submission examples.
- Websites with a complete Content Management System.
- SEO On-site / Off-site Optimization.
- Proving SEO results on live projects.
- Portfolio showcase.
- Mock Interviews and on the spot web design competitions.
Why EVAN Multimedia?
We craft specialists
We know what the industry wants and that is why the innovative specialization based training at EVAN Multimedia isdesigned to craft and polish your skills so you can stand out from the crowd as an expert because after all, a polished diamond is worth more than a bagful of uncut rocks!
We get you to where it matters
We know how to focus your energies on developing the right set of skills so that you follow your passion and become what you've always wanted to be. The curriculum of EVAN Multimedia stands a class apart from the rest and ensures that you get to where it matters.
We flaunt the best of instructors
Just as no worthy building can last on a weak foundation, the core of a strong animation & visual effects programme are its instructors. At EVAN Multimedia, we're proud of the team of professional instructors at our institute who bring their experience, innovation and creativity to each lecture.
We train and teach & not senselessly preach...
Our wide experience and knowledge of the animation industry as a leading 3D animation institute gives us the edge when it comes to offering specialized training. Through an innovative and personalized approach we craft and polish your skills to hone you into a complete animation expert. Right from the curriculum design to our hand picked team of professional instructors to the strong infrastructural support of our animation institute, we ensure a blend of innovation and creativity to add new dimensions to your abilities and enhance your learning experience